Rebranding for the city of Beit-Shean

Using it’s amazing archeological and natural assets, creating content and tools to reposition the city as a tourist attraction and a region capitol.

Project done with Dudu (David) Harush and strategist Israel Bachar.

Tourist app

Kids regional passport

Implementing the brand into the streets

In advertising and design

Tags: amir singer, beit shean, branding, city branding, dudu harush, Israel bachar, logo design