Archive for January, 2012

Let my credit flow

January 15, 2012

Pelecard is a leading Credit clearing company in Israel. Being a technologically oriented company, they neglected their brand and marketing materials for about 15 years.  They really needed rebranding! This project was led by Tali Gadi, Pelecard’s marketing and advertising consultant.


New Logo

The icon consists of the P and C, creating an endless flow between them. The 8 icon is the building block of the new brands visual language. Soon to appear also  in the upgraded website.


Old Logo