Branding for Raanana’s Industrial Zones


The city of Raanana has 3 industrial zones located around the city. The largest in the north was called Etgarim, the central – in the east,  was associated with the neighbouring city of Kfar Saba rather than with Raanana. These areas inhibit some of the worlds leading Hi-Tech companies, such as Microsoft, SAP, HP, Amdocs, DELL, Retalix, TI and more.

My solution was to create one brand for the 3 zones, strongly linking them to Raanana’s a city which has a hi-quality, positive “green/park”  image. The “beehive” concept enables us to present the 3 Bizparks as green, “busy-bee” business environments and creates a modular design tool for signs, street furniture and graphics. The concept works in English and in Hebrew and even allows a combination of both.

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