International award wining campaign, I created in Fogel Levin O&M, for Parliament cigarettes. Philip Morris were sponsering music and art events under the Parliament brand. I thought of creating the Package composition with the objects , but Since this was pre-Photoshop we had to created actual blue guitars and pianos, with the help of the great Mishael Rapp – model builder and artist. Photographed by Oded Klein – the Doctor. Account supervisor was Yoram Hoter-Yishai. The campaign also appears in the prestigious Lurzer’s Arcive magazine.
Tags: amir singer, art director, copywriting, design, Fogel Levin O&M, israel, Lurzer's Arcive, Mishael Rapp, Oded Klein, Parliament, yoram hoter yishai
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